STRATEGIC REPORT ENVIRONMENTAL, SOCIAL AND GOVERNANCE CONTINUED SS TRTR AA TETE GG II CC R R EE PP OO RR TT GG OO VEVE RR NANNAN CC 04 EE FF II NANNAN Exporting success CC IALIAL S S TT AA Introduction Highlights TT EE Aston Martin sells its world-class MM EE products in more than 50 countries NN TT worldwide and represents the very best 83% SS of British advanced engineering and of total wholesale cars exported design. As we continue to serve as a flag FF UU bearer for British industry and exporters, RR TT we are committed to supporting the 53 HH EE wider success of UK exporters and the RR UK automotive industry by working with countries with Aston Martin dealerships INF INF government. OROR MM In 2023, key activities included: ~1.3bn AA TT II – High-profile product launch events estimated value of wholesale cars ONON worldwide. exported in 2023 – Support for the UK Government’s GREAT campaign featuring their UN Sustainable Development Goals ambassador, Katherine Jenkins OBE. – Parliamentary reception attended by over 100 parliamentarians and UK Government ministers. ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 54
