STRATEGIC REPORT KEY PERFORMANCE INDICATORS S TR A Precision measurement TE G I C R meets performance E P O R T G O A REMINDER OF Financial VE Non-financial R OUR STRATEGIC REVENUE – £’m WHOLESALE VOLUMES OPERATING PROFIT/ ADJUSTED EBITDA NAN NET DEBT – £’m NET DEBT TO FREE CASHFLOW – £’m QUALITY – CUSTOMER HEALTH & SAFETY – PILLARS – units (LOSS) – £’m – £’m ADJUSTED EBITDA – PERCEPTION AUDIT ACCIDENT FREQUENCY C “adjusted leverage” (CPA) – quality score RATE – (AFR) 1,632.8 6,620 6,412 305.9 E 6,178 1,381.5 F I 1,095.3 NAN 1. 190.2 C our iconic 137.9 IAL brand (76.5) S T A (111.2) T E M E (141.8) N T 3 2 1 3 2 1 3 2 1 3 2 1 S 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 F U Description Description Description Description R Description Description Description Description Description T 2. Revenue measures the This measures sales from Operating profit/(loss) This measures our H Net debt measures the Adjusted leverage This measures the This is an internal measure The AFR is the number of E appeal of our brands, our the Company to its dealers measures our actual, underlying operating R amount of total measures our indebtedness generation and usage of of the quality of each accidents per 100 workers our relentless INF completed car at the end of pursuit of ability to build and sustain and direct customers reported operating profitability, stripping out indebtedness at the compared to one year’s cash, including the impact and measures work related profitability the impact of adjusting of all investment and the production line brand equity and increase Company, net of any cash worth of profitability recordable injuries or Definition items from operating OR innovation market share through and cash equivalents financing decisions illnesses (as defined by the product expansion Number of vehicles, Definition profit/(loss) and interest, M Definition Definition Occupational Health and including Specials, sold by Net revenue, less Cost A Definition Net debt divided by Definition The CPA score is tax, depreciation and T Safety Administration I Definition the Company to its dealers of Sales, less all other amortisation ON Total value of all current adjusted EBITDA over the Cash inflow/(outflow) from determined through the Revenue is defined in note 2 and direct customers operational expenses and non-current last 12 months (See note 34 operating activities plus the audit of each car at the point (OHSA)) that it has completed all the (See note 4 of the Financial Definition cash used in investing of the Financial Statements Remuneration linkage borrowings, inventory of the Financial Statements) Definition production processes and is Remuneration linkage Represents 7.5% of the Statements) Adjusted EBITDA is defined repurchase arrangements Remuneration linkage activities (excluding The AFR measure is in note 34 of the Financial intercepted as it would be None Group scorecard of Remuneration linkage and lease liabilities, less None interest received) plus calculated by the number performance measures for None Statements cash and cash equivalents interest paid in the year, handed over to the outbound of work related recordable 3. Target the annual bonus Remuneration linkage and cash not available for Target less interest received transport company injuries or illnesses (defined The Company expects to Target Represents 50% of the short-term use (See note Below 1.0x in 2027/28 (See note 34 of the Remuneration linkage by the OHSA definition) Our promise, generate revenue of Target Not applicable Group scorecard of 34 of the Financial Financial Statements) Quality measures, including divided by the number of High single-digit % growth Statements) hours worked over a Racing. Green. c. £2.5bn by 2027/28 performance measures for Remuneration linkage CPA score, represent 15% 12-month period ending on in 2024 with continued the annual bonus Remuneration linkage Represents 20% of the of the Group scorecard of 31 December each year focus on value None Group scorecard of measures for the annual Target performance measures in bonus Remuneration linkage The Company expects to Target the annual bonus None. However for 2024 generate c. £800m None Target health and safety will adjusted EBITDA by Target Ambition for continuous represent 5% of the Group 2027/28 The Company expects to year-on-year improvement scorecard of measures for be sustainably free in CPA scores for GT/ the annual bonus 4. cashflow positive from sports cars and DBX H2 2024 Target * Significant progress made our world but stretching target level Ambition for continuous not fully achieved. year-on-year reduction class talent ** One of two targets achieved LINK TO STRATEGY: LINK TO STRATEGY: LINK TO STRATEGY: LINK TO STRATEGY: LINK TO STRATEGY: LINK TO STRATEGY: LINK TO STRATEGY: LINK TO STRATEGY: LINK TO STRATEGY: 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 3 4 1 2 4                       ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 34