S S TR TR A A TE TE G G I I C C R R E E P P O O R R T T G G O O FinancialVE Non-financial VE R R REVENUE – £’mWHOLESALE VOLUMES OPERATING PROFIT/ADJUSTED EBITDA NANNET DEBT – £’mNET DEBT TO FREE CASHFLOW – £’m QUALITY – CUSTOMER HEALTH & SAFETY – NAN – units(LOSS) – £’m– £’m ADJUSTED EBITDA – PERCEPTION AUDIT ACCIDENT FREQUENCY C “adjusted leverage” (CPA) – quality score RATE – (AFR) C E 891.6 6.5 ** * NM 1.01 E 814.3 765.5 F F I I NAN NAN 4.0 (123.2) C C IAL 2.7 0.53 IAL S 0.40 S T T A A T T E (298.8) E M M E E N (360.0) N T 3 2 1 3 2 1 T S 3 2 1 2 2 2 3 2 1 2 2 2 3 2 1 S 2 2 2 0 0 0 2 2 2 0 0 0 2 2 2 0 0 0 2 2 2 0 0 0 2 2 2 0 0 0 2 2 2 2 2 2 2 2 2 F F U U DescriptionDescriptionDescriptionDescription RDescriptionDescription Description Description Description R T T Revenue measures the This measures sales from Operating profit/(loss) This measures our HNet debt measures the Adjusted leverage This measures the This is an internal measure The AFR is the number of H E E appeal of our brands, our the Company to its dealers measures our actual, underlying operating Ramount of total measures our indebtedness generation and usage of of the quality of each accidents per 100 workers R INF completed car at the end of INF ability to build and sustain and direct customersreported operating profitability, stripping out indebtedness at the compared to one year’s cash, including the impact and measures work related profitabilitythe impact of adjusting of all investment and the production line brand equity and increase Company, net of any cash worth of profitability recordable injuries or Definitionitems from operating OR OR market share through and cash equivalents financing decisions illnesses (as defined by the product expansionNumber of vehicles, Definitionprofit/(loss) and interest, MDefinition Definition Occupational Health and M including Specials, sold by Net revenue, less Cost ADefinitionNet debt divided by Definition The CPA score is A tax, depreciation and T Safety Administration T I I Definitionthe Company to its dealers of Sales, less all other amortisationONTotal value of all current adjusted EBITDA over the Cash inflow/(outflow) from determined through the ON Revenue is defined in note 2 and direct customersoperational expenses and non-current last 12 months (See note 34 operating activities plus the audit of each car at the point (OHSA)) that it has completed all the (See note 4 of the Financial Definition cash used in investing of the Financial StatementsRemuneration linkage borrowings, inventory of the Financial Statements) Definition production processes and is Remuneration linkageRepresents 7.5% of the Statements)Adjusted EBITDA is defined repurchase arrangements Remuneration linkageactivities (excluding The AFR measure is in note 34 of the Financial intercepted as it would be NoneGroup scorecard of Remuneration linkageand lease liabilities, less None interest received) plus calculated by the number performance measures for NoneStatementscash and cash equivalents interest paid in the year, handed over to the outbound of work related recordable Targetthe annual bonusRemuneration linkage and cash not available for Target less interest received transport company injuries or illnesses (defined The Company expects to TargetRepresents 50% of the short-term use (See note Below 1.0x in 2027/28(See note 34 of the Remuneration linkage by the OHSA definition) generate revenue of TargetNot applicableGroup scorecard of 34 of the Financial Financial Statements) Quality measures, including divided by the number of High single-digit % growth Statements) hours worked over a c. £2.5bn by 2027/28performance measures for Remuneration linkage CPA score, represent 15% 12-month period ending on in 2024 with continued the annual bonusRemuneration linkage Represents 20% of the of the Group scorecard of 31 December each year focus on value None Group scorecard of measures for the annual Target performance measures in bonus Remuneration linkage The Company expects to Target the annual bonus None. However for 2024 generate c. £800m None Target health and safety will adjusted EBITDA by Target Ambition for continuous represent 5% of the Group 2027/28 The Company expects to year-on-year improvement scorecard of measures for be sustainably free in CPA scores for GT/ the annual bonus cashflow positive from sports cars and DBX H2 2024 Target * Significant progress made but stretching target level Ambition for continuous not fully achieved. year-on-year reduction ** One of two targets achieved LINK TO STRATEGY:LINK TO STRATEGY:LINK TO STRATEGY:LINK TO STRATEGY:LINK TO STRATEGY:LINK TO STRATEGY:LINK TO STRATEGY:LINK TO STRATEGY: LINK TO STRATEGY: 12121212 1 2 1 2 1 2 1 3 4 1 2 4                    ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 35