STRATEGIC REPORT STAKEHOLDER ENGAGEMENT CONTINUED S TR A TE G I C R E P O R T G O VE R NAN Our People Investors C Our people are the key to our success. Our performance depends on Continued access to capital is vital to the long-term performance of E our passionate, knowledgeable, experienced and creative people. our business. Our focus is to ensure investors understand our strategy, value drivers, performance, ambition and culture and for us to F I WHAT MATTERS TO THEM? understand their priorities. NAN – Personal development and career opportunities C – Health and safety WHAT MATTERS TO THEM? IAL – Engagement – Consistent delivery of the Company’s strategy S – Feeling listened to and valued – Financial performance relative to expectations T – Reward and benefits – Demonstrate that the Company is a responsible and effective A T – Equity, Diversity and Inclusion steward of capital E M – Environmental and social responsibility – Sustainability E N – Governance and transparency T HOW WE ENGAGE – Confidence in the leadership team S – Family open day in Gaydon – Stability and predictability – C-Suite roundtables with employees B F – Employee Town Halls B HOW WE ENGAGE U R – Dedicated Independent Non-executive Director to gather views – Webcasts, presentations and meetings by the Executive Chair, Chief T H of the workforce and report back to the Board B Executive OfÏcer, Chief Financial OfÏcer and the Investor Relations E R – Employee engagement survey team B INF – Consultation on employee benefits – Capital Markets Day at Gaydon headquarters for equity analysts and – Trade Union Business review large investors held in June, to showcase our strategic and financial OR – Health and Safety review progress and future priorities including electrification programme B M A – Listening sessions supporting our culture and to deep dive – Focused investor relations programme delivered both remotely and T I engagement topics B in person B ON – Aston Martin internal communications platform and AM – Retail shareholders engaged via direct communications, our website, People newsletter press activities, Annual Reports and general meetings B – Aston Martin’s Inclusion Network – For more information see Investor Engagement on page 90 – Local Health and Safety Committees – Local trade union meetings OUTCOMES OF ENGAGEMENT – Received support from largest shareholders along with strong OUTCOMES OF ENGAGEMENT appetite from institutional and retail investors for a £216m placing to – Several initiatives implemented including mental health training facilitate the early redemption of part of the Company’s debt and to and support for all employees support capital investments related to our electrification strategy – New peer recognition programme – Shareholders approved the related party transaction and issue of shares – New Code of Conduct for employees in respect of the strategic supply agreement with Lucid to create – Launched first ever all employee share plan industry-leading ultra-luxury high performance electric vehicles ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 26