STRATEGIC REPORT EXECUTIVE CHAIRMAN’S STATEMENT CONTINUED SS Our fantastic partnership with the Aston Martin F1® Team sits at TRTR the heart of our brand, with other key marketing activities in 2023 AA th TETE including the global celebration of our historic 110 anniversary and GG II continued implementation of our renewed corporate identity across CC our network. R R EE PP OO A key landmark in that ultra-luxury retail strategy was achieved in June RR TT 2023, with the opening of our first global flagship location, Q New York, on one of the most prominent corners of Midtown Manhattan. Where Savile Row meets Park Avenue, the new showroom brings GG the highest levels of our Q by Aston Martin bespoke service to OO VEVE North America for the very first time, providing the most sophisticated RR luxury specification experience available anywhere in the world. NANNAN CC Looking ahead to 2024, it is a year that promises to be a significant EE and exciting one for the brand, with the highly anticipated arrival of thrilling new products. This includes the future development of our FF portfolio with the completion of our line-up of next generation, front- II engine sports cars, following the recent unveil of Vantage, and NANNAN the continuation of our Specials programmes. These and other CC advancements will support the delivery of the Company’s near- and IALIAL T S S medium-term financial targets, as we unleash the power of our S E TT brand and continue our growth trajectory. AA N T TT I EE A MM R Alongside my fellow leaders and consortium members, I couldn’t EE H NN be more enthusiastic about the opportunities ahead for Aston Martin. A TT I thank you for joining us on our exciting journey as we continue to L B SS L deliver our strategy and move forward on the pathway we’ve now O R T FF forged towards our targets. UU E S RR C TT N HH LAWRENCE STROLL A EE L RR EXECUTIVE CHAIRMAN INF INF In the 2023 season, Aston Martin experienced a 20% increase in on-line configurations sent to dealers on OROR race weekends compared with non-race weekends. MM AA TT II ONON Looking ahead to 2024, it is a year that promises to be a significant and exciting one for the brand, with the highly anticipated arrival of thrilling new products.” ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 16