STRATEGIC REPORT IN CONVERSATION WITH OUR CEO SS TRTR AA Aligning the organisation for TETE GG II CC R R its positive future direction EE PP OO RR TT GG OO VEVE RR NANNAN CC EE FF II NANNAN CC IALIAL medeo Felisa was appointed as Chief Executive OfÏcer of Aston Martin CHIEF EXECUTIVE OFFICER in May 2022, with a focus on leading a new phase of growth and S S O TT development for the Company. AA TT A EE MM DE S A former CEO of Ferrari with three decades of experience within the EE I NN ultra-luxury automotive segment, Amedeo is one of the most TT highly regarded leaders and engineering professionals in the sector. SS ME Formerly a Non-executive Director of Aston Martin, he previously FEL FF A Aserved as Chairman of the Company’s Product Strategy Committee. UU RR TT HH He reflects on an important year for the business in 2023. EE RR INF INF IT’S NOW APPROACHING TWO YEARS SINCE YOU BECAME CEO. HOW MUCH PROGRESS HAS BEEN MADE DURING OROR THAT PERIOD? MM AA When I first became CEO in 2022, I identified immediate priorities TT II ONON across three key areas; our product, processes, and people. I think we’ve made considerable progress on all fronts. From a product perspective, I’m very pleased at how the business capitalised commercially on the strength of DBX707, which really marked the start of our heightened focus on ultra-luxury and high-performance. That has now been followed up with the first of our next generation of sports cars, DB12, and the introduction of magnificent new Specials which have generated high demand from our top customers and supported our gross margin and incredibly We’ve also introduced a host of strong average selling price and growth in total options revenue. new processes to improve our We’ve also introduced a host of new processes to improve our product product development, development, engineering, and manufacturing capabilities, while engineering, and manufacturing importantly continuing to invest in people, skills, and our facilities. These combined, will make Aston Martin a Great Place to Work® capabilities, while importantly and truly align the organisation for accelerated growth. continuing to invest in people, skills, and our facilities.” ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 18