STRATEGIC REPORT OUR STRATEGIC PILLARS CONTINUED 1. Our iconic brand S TR A TE G I C R E P O R T INTENSITY G O VE R Aston Martin is an iconic, globally recognised brand, NAN transcending ultra-luxury and high performance. For more than a century, our brand has been C synonymous with style, luxury, performance, and E exclusivity. Our renown for delivering beautiful, F awe-inspiring vehicles, matched with the best of I NAN British advanced engineering defines Aston Martin as something truly unique within the automotive industry. C Our brand exposure, perception and desirability are IAL strengthened by a strong, passionate, and loyal S T customer base, which has been significantly broadened A T by the successful return of the Aston Martin brand to E M the pinnacle of motorsport in Formula One®. E N T S F U R T H E R INF OR M A T I ON . EN V I DR . Y T I S EN T N I OF G N I EEL F E H T ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 07