STRATEGIC REPORT AT A GLANCE S S TR TR A A TE Stronger than the TE G G I I C C R R E sum of our parts E P P O O R R T T G G O Our purpose guides us Our vision lights the way O VE Our purpose is to create vehicles with the ultimate technology, Our vision is to be the world’s most desirable, ultra-luxury VE R R NAN precision and craftsmanship that deliver thrilling performance British performance brand, creating the most exquisitely NAN and a bespoke, class-leading experience. addictive performance cars. C C E E Our values steer us Our strategy drives us F F I I NAN Our values are Unity, Openness, Trust, Ownership, and Courage. Our strategy is built on our key strengths of brand, product NAN At the core of our values is one single guiding tenet: No one innovation, sustainability, and our people, which are the pillars C C IAL builds an Aston Martin on their own. that drive our strategy and future growth ambitions. IAL S S T T A A T T E E M M E Our positioning in the market E N N T T S and product portfolio S Aston Martin is an iconic, globally recognised brand, with a unique position F transcending ultra-luxury and high-performance. For over 110 years our brand F U U R has symbolised exclusivity, elegance, power, beauty, sophistication, innovation, R T T H performance and an exceptional standard of styling and design. Our rich and H E E R prestigious heritage of delivering beautiful, awe-inspiring vehicles defines R INF INF Aston Martin as something truly unique within the automotive industry. OR OR M READ MORE ABOUT OUR MARKET ON PAGES 22-23 M A A T T I I ON ON ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 12