STRATEGIC REPORT OUR BUSINESS MODEL S TR A Creating long-term sustainable value TE G I C R E P O R T Our value chain OUR ICONIC BRAND G O Product VE Engineering portfolio R NAN C E Performance-driven product In-house engineering expertise F I portfolio, covering a wide with well-established teams NAN segment of the ultra-luxury for Product Development, C high-performance market Innovation & Advanced IAL OUR RELENTLESS PURSUIT through core models and Technology, Vehicle S special editions Engineering, ICE Powertrain, T OF INNOVATION A ePowertrain, Software & T W E H Clear product advantage Electronics Technology, M Value Engineering and Project E A and desirability utilising the N T W Management & Planning T finest high quality materials, S enhanced through our Q by E P Aston Martin personalisation Teams work in a U service, driving average selling cross-functional structure F U T I price and margins to encourage a collaborative R T N way of working, greater H E Core product portfolio efÏciency and foster cutting R comprises of front-engine edge innovation with a strong INF focus on design sports cars synonymous with OR timeless styling, assertive M driving dynamics and Development processes A T OUR WORLD CLASS TALENT I exhilarating performance, and optimised to maximise ON an SUV range that boasts the cross carline component world’s fastest, most powerful sharing and drive sustainability, and best handling luxury SUV, thereby reducing complexity, DBX707, representing the very improving quality and delivering pinnacle of its segment engineering efÏciencies Exclusive limited volume special Network of strategic partners editions, which are typically to co-develop world-class oversubscribed and are highly technology and vehicle sought after amongst the systems, enhance quality and active global community of deliver technical excellence, automotive collectors and whilst building all our products OUR PROMISE, RACING. GREEN. enthusiasts in the UK OUR SUSTAINABLE APPROACH EMBEDDED ACROSS OUR BUSINESS MODEL READ MORE ON OUR STRATEGY ON PAGES 32 AND 33 ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 30