STRATEGIC REPORT OUR STRATEGIC PILLARS CONTINUED S 3. Our promise, Racing. Green. S TR TR A A TE TE G G I I C C R R E E P P O O R R T T PROGRESS G G O O VE VE R R NAN NAN C C E E F F I I NAN NAN C C IAL IAL S S T T A A T T E E M M E E N N T T S S F F U U R R T T H Aston Martin is embracing a new, driving ambition: to H E E R be a world-leading sustainable ultra-luxury automotive R INF business. A key pillar of our overall corporate strategy, INF OR the Racing. Green. sustainability strategy is built on five S OR M core priority areas that reflect Aston Martin’s approach S M A E A T to sustainability. Fully aligned with the UN’s Sustainable R T I I ON Development Goals, our strategy reflects a deep G ON O understanding of the priorities that our customers, R employees and wider stakeholders care about. These R P U five areas are tackling climate change; creating a better R O E environment; investing in people and opportunity; W exporting success; and delivering the highest standards. O L P L I T W A H S T E L P I C N I R P ASTON MARTIN LAGONDA ANNUAL REPORT AND ACCOUNTS 2023 09
